Market Testing
A linguistic or cultural faux pas can have a seriously negative impact on brand profiles. We can help you steer clear of the potential pitfalls that are associated with marketing internationally. Whether you are launching a product globally or researching your branding options, we offer a range of services to suit your requirements.
- Concept Research
- With language experts in every corner of the globe, we can quickly and efficiently reference creative concepts for market suitability, cultural, religious and social issues. Checks include style, language, design, cultural relevance, local sensitivities - even font choice.
Brand Perception- To ensure brand and product names are effective in your target markets, we run a series of checks to ensure; the name is available in that market (i.e. not already used), that it conveys the right meaning, that it does not cause offence or have any negative connotations in that locality.
Market Feedback- We can provide detailed feedback on consumer perception and attitudes towards new products, brands, services and concepts within different target groups.
Word Play and Idioms- Word play can really enhance a message. A large proportion of advertising copy uses some form of word play or other. But Idioms and word play, if translated literally, can have disastrous results.
We have a team of experienced specialist language writers that will make use of idioms from their language where applicable, and will suggest localised word play alternatives giving you a range of options, along with detailed explanations, so you can make an informed choice as to the tone, direction and focus of your translation.
