Multilingual Keywords

Simply translating your English keywords will not get you very far in foreign search engines. The only way to find the keywords that work in local markets is through adaptive in-market keyword research. 

In the UK, Black and Decker may well be a useful keyword for a UK based DIY retailer but attempting to translate it into French would be meaningless.

We use in-market keyword specialists to identify optimal equivalent keywords in each territory. This localised approach combined with in-market knowledge can offer a significant advantage.

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